How to Pin a Post on Facebook (Updated Guide)

Published On - December 23, 2025

ivan Blogging

Facebook remains one of the most essential social media platforms for individuals, influencers, and businesses alike. Whether you’re sharing a critical update, promoting a campaign, or directing followers to specific content, pinning a post is an excellent way to keep important information visible at the top of your Page or profile. In this updated guide, we’ll walk you through the exact steps to pin a post on Facebook in 2024—covering both desktop and mobile platforms.

TL;DR: Pinning a post on Facebook keeps it permanently at the top of your Page or profile’s timeline until you unpin it or replace it with another post. To pin a post, go to the post, click or tap on the three-dot menu, and select “Pin to Top of Page” or “Pin Post.” On personal profiles, this feature is only available for certain posts. You can pin posts on Facebook Pages regardless of your device—ensure you have admin access for business accounts.

Why Pinning a Post Is Useful

Pinning a post serves several strategic purposes:

  • Highlight important announcements such as business hours, special promotions, or events.
  • Drive engagement by keeping a high-performing or interactive post at the forefront.
  • Direct new visitors to your most relevant or introductory content.

Because the Facebook feed can become cluttered over time with newer posts pushing older ones down, pinning ensures that your most essential message remains visible.

How to Pin a Post on a Facebook Page (Desktop)

If you’re managing a Facebook Page for a business, brand, or organization, here’s how to pin a post using your desktop browser:

  1. Log in to your Facebook account and navigate to the Page you manage.
  2. Scroll down to find the post you want to pin.
  3. Click the three dots (•••) in the upper right-hand corner of the post.
  4. Select “Pin to Top of Page” from the dropdown menu.

Once done, the post will appear at the top of your Page timeline marked with a pin icon.

How to Pin a Post on a Facebook Page (Mobile)

If you’re using the Facebook mobile app, follow these steps:

  1. Open the Facebook app and go to the Page you manage.
  2. Scroll to the post you’d like to pin.
  3. Tap the three dots (•••) on the post.
  4. Select “Pin to Top of Page”.

After pinning, your post will remain at the top of your Page, even as new posts are added below.

How to Unpin a Post

When you no longer need a specific post pinned, unpinning it is simple:

  • Find the pinned post at the top of your timeline.
  • Click or tap the three dots (•••).
  • Select “Unpin from Top of Page”.

The post will return to its original chronological position.

Can You Pin a Post on a Personal Profile?

As of the latest Facebook updates, you can pin a post on your personal profile—but with some important limitations.

This feature is often called “Featured Post” or is part of your profile grid. Here’s how you do it:

  1. Go to your profile page.
  2. Find the post you’d like to feature (text, photo, or video).
  3. Click the three dots (•••) on the post.
  4. Select “Pin Post” or “Feature on Profile” (this may vary depending on account and device).

Once done, the post appears at the top of your profile, often in the featured section or above your recent posts timeline.

Pinning Stories or Reels – What You Need to Know

While traditional posts can be pinned using the methods above, Facebook Stories and Reels cannot be pinned directly to the top of your regular timeline. However, for some content types like Reels, Facebook does allow you to add them to your featured content, particularly on creator profiles and brand Pages. This differs from traditional pinning but achieves a similar effect in visibility.

Important Considerations

Here are a few things to keep in mind when pinning posts:

  • Only one post can be pinned at a time. When you pin a new post, the previously pinned post will be automatically unpinned.
  • You must have admin or editor access to pin posts on business or organization Pages.
  • Posts must be published and visible to the public (or at least to your intended audience); unpublished drafts or scheduled posts cannot be pinned until they are live.

Best Practices for Pinning Posts

To get the most benefit from pinned content, follow these best practices:

  • Use eye-catching visuals to grab attention—especially on mobile.
  • Keep the content evergreen, so it remains relevant for days or weeks without needing frequent updates.
  • Monitor engagement and update or replace the pinned post as needed to reflect current priorities and campaigns.

For instance, a business might regularly update its pinned post to include links to sales, newsletters, or popular resources. Similarly, influencers might pin a post welcoming new followers or sharing their most-watched video content.

Troubleshooting: Why Can’t I Pin My Post?

If you’re unable to pin a post, consider the following possible issues:

  • You don’t have the correct role or permissions for the Page.
  • The post you’re trying to pin hasn’t been published yet.
  • The post violates Facebook’s community guidelines or is restricted in visibility.
  • You might be trying to pin an ad or promoted post, which cannot be pinned through regular means.

Review Facebook’s settings or speak with a Page admin to clarify your access rights or content eligibility.

Alternatives to Pinning: Featured Sections and Highlights

Facebook now includes multiple ways to highlight content outside of pinning. From a personal profile or public figure Page, you can make use of:

  • “Featured” sections for showcasing important videos or images.
  • Highlights for Stories that you want to preserve.
  • Reels tabs that showcase recent short-form videos.

These tools complement traditional pinning functions and provide more opportunities to customize your public content strategy.

Conclusion

Pinning a post on Facebook is a straightforward yet powerful way to control what your audience sees first. Whether you’re running a business, building a personal brand, or organizing a community group, using this feature wisely can set the tone for your entire page or profile. Keep your pinned content relevant, valuable, and ideally actionable—and remember to update it as priorities change.

Staying current with Facebook’s interface and options ensures that your content strategy remains efficient and effective. Bookmark this guide for future reference and make sure your most vital messages never go unnoticed again.