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Open houses are exciting. New faces, handshakes, and lots of potential leads. But after the cookies are eaten and the last guest walks out the door, you’re often left with a pile of contacts and no easy way to follow up.
That’s why you need a stellar real estate CRM. The right one can do the hard part for you—send emails, sort your leads, and make follow-ups a breeze.
Let’s look at 10 amazing realtor-friendly CRMs that take the stress out of open house follow-up.
1. Follow Up Boss
The name says it all. Follow Up Boss is built for real estate pros who want fast, easy lead management. It syncs with nearly every lead source—Zillow, Realtor.com, and more.
- Send automated emails and texts
- Assign leads to team members
- Track where each lead came from
Best for: Agents who want to move fast and automate everything.
2. kvCORE
This one is the Swiss Army knife of real estate CRMs. kvCORE has deep tools for marketing, lead generation, and—you guessed it—follow-up.
- Smart campaigns that adapt to your clients
- Custom email sequences for open house leads
- AI-powered lead scoring
Best for: Tech-savvy teams that want customization.
3. Wise Agent
This CRM brings simplicity and power together. Wise Agent is loved for its user-friendly interface and strong automation tools.
- Auto-responders for open house sign-ins
- Easy drip campaigns
- Text message follow-ups
Best for: Solo agents who want something easy but powerful.
4. Real Geeks
Real Geeks doesn’t just sound cool—it is. This platform offers a sharp combo of lead generation and CRM features.
- Instant alerts when leads interact with your site
- Pre-built conversion campaigns
- Email templates ready to send
Best for: Agents who are focused on web leads and want to act quickly.
5. Agent Legend
Agent Legend shines when it comes to follow-up. It’s built for engagement—with personalized messages that feel human.
- Voicemail drops
- Text, call, and email outgoing at once
- Sequences tailored for open house visitors
Best for: Agents who hate being robotic and want to sound real.
6. HubSpot CRM (Real Estate Customized)
This one’s not built *just* for realtors—but with a bit of tweaking, it’s amazing. HubSpot is clean, free to start, and packed with automation tools.
- Visual pipeline management
- Templates for emails and sequences
- Instant notifications when leads open emails
Best for: DIY agents or teams that want top-tier features at a great price.
7. LionDesk
LionDesk is a beast when it comes to communication. It’s made with realtors in mind and gives you lots of ways to reach your leads.
- Call, text, and email from one dashboard
- Include video messages in your follow-up
- Long-term nurturing campaigns
Best for: High-volume agents who want to mix up their message delivery.
8. Sierra Interactive
Sierra Interactive is a full suite for lead gen + CRM. It helps you capture open house attendees online and track them long after the cookies are gone.
- Integrated IDX website
- Smart filters for lead sorting
- Behavior tracking and automated follow-up
Best for: Teams who want website and CRM in one smart system.
9. Zurple
The cool thing about Zurple? It messages your leads *as if* it’s you. Totally personable, no copy-paste vibes.
- One-on-one-feeling automated emails
- Lead behavior tracking
- Ready-to-go conversations based on lead actions
Best for: Agents who want a natural conversation without doing all the typing themselves.
10. CINC (Commissions Inc.)
Not cheap, but very powerful. CINC drills down into lead activity and helps you follow up at *just* the right moment.
- Real-time reports
- Lead routing for teams
- Custom mobile texting
Best for: High-performing teams who need smart insights to close more deals.
What to Look For in a CRM
Still deciding? Here’s what to keep an eye out for as a realtor:
- Automation: Saves time after every open house
- Customization: You should sound like you, not a robot
- Ease of use: You’re busy. Keep it simple.
- Integrations: Connect your email, calendar, and lead sources
- Mobile access: Because you’re not at your desk all day
Choose a CRM that works where you work—on your phone, late at night, or in between showings. The easier it is to use, the more leads you’ll actually follow up with.
Tips for Open House Follow-Up
Picking the right CRM is step one. Now let’s talk follow-up success. Here are a few quick tips:
- Message within 24 hours—Strike while the interest is hot!
- Send a personal note—Mention something from your chat
- Offer value—Give them a guide, a list of homes, or market info
- Keep it short—No one wants a novel
- Use video—It’s personal and helps you stand out
With the right CRM, all of this becomes a few clicks. You can pre-set sequences, get reminders, and never miss a beat.
The Bottom Line
Your open house follow-up doesn’t have to be stressful. With one of these 10 realtor-friendly CRMs, your contacts stay warm, your communication stays smooth, and your leads don’t fall through the cracks.
Get set up. Automate smartly. And watch more open house visitors turn into real clients.
Because nothing feels better than checking your inbox and seeing:
“Hey, thanks for following up! I’d love to talk more about that house.”
