Do companies use TikTok for marketing?

Published On - August 6, 2025

ivan Blogging

You’ve probably heard of TikTok. If not, welcome back from under your rock! It’s the app where people dance, sing, cook, prank their pets, and share just about everything else. But wait — it’s not just for silly videos anymore. TikTok is now a serious place for business too. Yes, really!

So, do companies use TikTok for marketing? The answer is a big, happy YES!

Let’s take a quick dive into how and why they do it.

Why Would a Company Use TikTok?

TikTok has more than a billion users around the world. That’s a lot of eyeballs. Especially young ones. Most TikTok users are teens and young adults. If your brand wants to be cool, this is the place to hang out.

It’s also a fun app. Casual. Creative. And things can go viral in hours. One good video can make a brand famous overnight!

How Do Companies Actually Use It?

Companies aren’t just dancing to get attention. Okay, some are! But they’re doing other smart things too, like:

  • Creating fun videos: Quick, entertaining, maybe even funny. These videos often show off their products in silly ways.
  • Partnering with influencers: That’s right — your fave TikTok star might get paid to show you a new backpack, phone, or soda.
  • Launching challenges: Brands love to create hashtag challenges. Like #DanceWithCereal or #GlowUpShoes. It gets everyone involved!
  • Running ads: TikTok has ads that pop up between videos. Some even feel like normal content.

Some Winning Examples

Let’s look at some real-life brands doing it right:

  • Duolingo: This language app has a big green owl, and that owl is a star on TikTok. Their videos are hilarious and super entertaining!
  • NBA: Yup, basketball is huge on TikTok too. They post behind-the-scenes clips, funny bloopers, and fan moments.
  • Chipotle: They’ve done dance challenges and even let fans create their own burrito flavors through TikTok campaigns.

The secret? These companies aren’t just selling stuff. They’re playing along and adding value to the fun TikTok world.

What Makes TikTok Marketing Special?

Unlike TV or radio, TikTok is interactive. People don’t just watch — they make stuff too. They remix videos. Add twists. Invite their friends.

This means marketing becomes a game. A community event. And that’s powerful!

But… Is It for Every Company?

Not always. Some brands don’t fit TikTok’s playful style. And if a brand looks too serious, users might scroll past.

Also, TikTok changes fast. What’s trendy today might be old news tomorrow. So, companies have to stay creative and quick!

Tips for Brands on TikTok

If a company wants to try TikTok, here are a few simple tips:

  • Be real. Don’t be overly polished. Raw is better on TikTok.
  • Join the trends. Use popular music, hashtags, and formats.
  • Be fast and fun. Attention spans are short. Get to the joke or point quickly.
  • Listen to your followers. Reply to comments. Build a community.

Final Thoughts

TikTok is not just for teenagers doing trendy dances. It’s a powerful tool for businesses willing to get creative.

So yes, companies definitely use TikTok for marketing — and if they do it right, they can win big.

It’s fun. It’s viral. It’s the new digital playground. And brands want in!