Ranking Like Stewart Vickers: Entity SEO and Internal Linking

Published On - September 9, 2025

ivan Blogging

In the ever-evolving world of SEO, success often comes down to understanding how both humans and algorithms interpret content. One name that’s been generating buzz among marketers and website owners is Stewart Vickers. Known for his strategic yet simple approach to entity-based SEO and internal linking, Stewart Vickers has helped countless digital properties rise through the search engine rankings. In this article, we dive deep into ranking like Stewart Vickers by exploring the power of Entity SEO and Internal Linking — and how, when combined, they create a formidable SEO strategy.

What Is Entity SEO?

Entity SEO is a method of optimizing content around concepts or “entities” rather than just keywords. An entity is anything that is uniquely identifiable; this includes:

  • A person (like Stewart Vickers)
  • A company (Google, Tesla)
  • A place (New York City, The Louvre)
  • A specific product or idea (iPhone 15, Climate Change)

Search engines such as Google have shifted from keyword-matching to understanding meaning and context. This is where entity SEO becomes vital. By structuring your content around known “entities”, Google is better able to understand what your page is about, which increases the chances of your content appearing for relevant searches.

Instead of stuffing your article with the same keyword, think in terms of semantically related phrases, synonyms, and context. This not only helps with rankings but creates a richer and more natural user experience.

Why Stewart Vickers’ Approach Stands Out

What sets Stewart Vickers apart is his emphasis on combining entity-based content structure with a robust internal linking strategy. He advocates that content should function not in isolation, but as part of an interconnected ecosystem that tells a story from page to page. This mirrors how knowledge is stored in knowledge graphs — linking entities together to paint the full picture of a subject.

Here’s how Stewart Vickers structures his SEO strategy:

  1. Keyword Research With a Twist: Start by identifying not just keywords, but entity-rich topics.
  2. Structured Content Creation: Develop topical clusters centered around these entities.
  3. Internal Linking: Create intelligent links between these pages using anchor text that reflects their relevance and relationship.

The result? Higher rankings, more topical authority, and better user engagement.

Building a Strong Entity SEO Foundation

To implement entity SEO successfully, you’ll need more than a keyword list. Think holistically and ask yourself: “What entities is my content really about?” Then make sure those entities are clearly identified and supported throughout your content.

Start with these basic steps:

  • Use schema markup: Structured data helps Google recognize entities on your page. Use schema for people, products, organizations, locations, and other recognized types.
  • Create long-form, comprehensive content: More context means more chance for Google to understand your topic deeply.
  • Include references to authoritative sources: Mention Wikipedia, official sites, and sources where entities are formally defined.

This comprehensive approach forms the foundation of a powerful content strategy that speaks Google’s language — literally.

Internal Linking: The Secret Weapon of SEO

While entity SEO creates relevance, internal linking amplifies authority. Think of your website as a web of knowledge. If your pages don’t link to each other purposefully, users — and search engines — won’t understand how topics relate or which pages are most important.

Here’s how internal linking works in harmony with entity SEO:

Topic Clusters and Link Hubs

Stewart Vickers recommends creating content in topic clusters, each of which features a central “pillar” article and several supporting “spoke” pages. These spoke articles dig into subtopics and link back to the pillar content, providing a signal to Google that the pillar page is the authoritative resource on the subject.

For example:

  • Pillar Content: “Ultimate Guide to Entity SEO”
  • Spokes: “What Are Entities in SEO?”, “Schema Markup for Entities”, “Google’s Knowledge Graph Explained”

Each spoke supports the pillar and each links to the others where relevant. This creates a rich interlinking structure that reinforces topical relevance and improves crawlability.

Anchor Text Matters More Than You Think

Don’t just rely on “click here” or “read more.” Use anchor text that reflects the entity or topic the target page covers. This helps both SEO and user clarity. For example, instead of writing:

“To learn more about this, click here.”

Write:

“Discover our complete guide to Google’s Knowledge Graph.”

Let the anchor text double as a semantic indicator to Google about the page being linked.

Tools That Help You Rank Like Stewart Vickers

You don’t need to guess which entities your content should focus on or where your internal links should go. Several tools can simplify the process:

  • InLinks: A tool specializing in entity-based keyword research and automated internal linking suggestions.
  • Surfer SEO: Combines NLP (Natural Language Processing) and content optimization suggestions, highlighting semantically related terms.
  • Screaming Frog: Useful for auditing internal links and identifying content orphaned from your main structure.
  • Google’s Natural Language API: View how Google analyzes text and which entities it recognizes.

By using these tools in tandem, you’re building your SEO strategy on data, not guesswork.

Common Mistakes to Avoid

Even seasoned SEOs can make critical missteps when trying to implement entity SEO and internal linking. Be wary of the following:

  • Over-optimizing with exact match anchors: This can look spammy and actually hurt your SEO.
  • Too many orphan pages: Every page should connect to another relevant page.
  • Ignoring user experience: Links should be natural and useful, not just inserted for SEO sake.
  • Neglecting updates: Your internal link structure and entity focus should evolve with your content and goals.

Mastering this balance between optimization and experience is what truly makes Stewart Vickers’ method so effective.

Real-World Results

Many sites have seen their traffic double or triple by embracing internal linking and entity SEO strategies. The combination enhances not only discoverability but also time on site, bounce rates, and even conversions.

A B2B SaaS blog that introduced pillar and cluster content using entity-first principles saw:

  • A 300% increase in organic traffic within 6 months
  • Improvement in average page depth (users read more pages per session)
  • First-page rankings for 12 competitive keywords tied to primary entities

These aren’t isolated results — they’re the product of a repeatable framework derived from entity-focused thinking and smart internal linking.

Conclusion: Think Like a Knowledge Graph

If you want to grow your visibility and authority in 2024, it’s time to go beyond keywords and think like a knowledge graph. Stewart Vickers’ approach is about connecting the dots: between concepts, between pages, and between value and visibility.

To summarize, here’s your checklist to rank like Stewart Vickers:

  • Identify your key entities
  • Build topic clusters around them
  • Use schema to define your entities
  • Develop rich, contextual internal links
  • Monitor and refine with the right SEO tools

SEO isn’t magic — it’s systems, structure, and strategy. By embracing entity SEO and internal linking, you’re aligning your content with how Google actually learns and understands the web.

Now go out there, build those connections, and start ranking like Stewart Vickers.