logo
Whether you’re launching a digital product, managing a membership site, or automating a small SaaS funnel, sheet-first tools are a solopreneur’s best friend. With little to no code, you can turn a simple Google Sheet into a fully functioning backend for your micro business.
TL;DR: Solopreneurs can build powerful SaaS funnels with just Google Sheets and a few no-code tools. Stack your systems with Zapier, Glide, Stripe, MailerLite, and a few others. Automate marketing, payments, apps, and reporting—all from a spreadsheet. This guide walks through the 9 best tools to make it happen easily and affordably.
Why Sheet-First Workflows Are a Big Deal
Google Sheets is flexible, low-cost, and super familiar. But on its own, it’s just a spreadsheet. What makes it powerful? The right tools that connect to it and automate your business behind the scenes.
With the right stack, you can:
- Capture leads and payments
- Send automated emails
- Build mobile/web apps
- Sync data from platforms like Facebook, Stripe, and Google Analytics
- Generate dashboards & reports
Here are the top 9 tools creators love stacking on Google Sheets:
- Zapier – your automation glue
- Glide – turn Sheets into beautiful apps
- Stripe – collect payments seamlessly
- MailerLite – email your tribe like a pro
- Coupler.io – import & sync external data
- Supermetrics – reporting for marketers
- Parabola – clean and process data visually
- Sheet2Site – convert Sheets into landing pages fast
- Google Sheets – the control center
Let’s break each one down:
1. Zapier: Automation Empire
Used for: Connecting apps and automating workflows.
Zapier connects your whole stack. When someone fills out a form on your site, Zapier can:
- Send their data to your Sheet
- Add them to MailerLite
- Send a Slack message
No complex code. Just “If this, then that” logic. It’s the duct tape of no-code automation.
2. Glide: Apps from Spreadsheets
Used for: Creating mobile and web apps that sync with your Sheet.
Glide is magical. Build membership directories, marketplaces, or digital products—visually—on top of your Google Sheet. Every row becomes a screen. Change a cell, and the app updates in real time.
Great for:
- Client portals
- CRM dashboards
- Custom user experiences
3. Stripe: Easy Payment Collection
Used for: Accepting payments online.
With Stripe, you can create a payment link in minutes. Combine it with Zapier to update your Google Sheet every time someone pays. That means no manual entry 🎉
Plus, you can tag users as “Paid” or “Trial” in the Sheet and run email campaigns based on that.
4. MailerLite: Email Like a Human
Used for: Sending email newsletters, automations, and onboarding sequences.
MailerLite is perfect for creators who want to automate emails without feeling spammy. Connect it to your Sheet via Zapier or Coupler, and:
- Send welcome emails
- Tag users by product or funnel stage
- Run drip campaigns
Clean UI, easy automations, and it doesn’t cost a fortune.
5. Coupler.io: Data that Talks to Each Other
Used for: Importing data into Google Sheets automatically on a schedule.
Imagine all your Stripe sales, MailerLite subscribers, and Google Analytics sessions flowing into one Sheet. Coupler can do that. Connect it once and let it auto-refresh every hour/day.
Use cases:
- View payment history by customer
- Analyze email click-through rates
- Monitor funnel performance
6. Supermetrics: Marketing Data, Hands-Free
Used for: Marketing data aggregation and reporting.
If you run ads or track SEO, Supermetrics lets you pull in data from 80+ platforms. Facebook Ads, Google Ads, Instagram, etc.—all into Sheets.
Solopreneurs use it to build custom dashboards to track what’s converting and what’s not.
7. Parabola: Data Cleanup Hero
Used for: Transforming, cleaning, and enriching data visually.
Got messy data? Parabola is your lifesaver. Set up flows that:
- Remove duplicates
- Calculate totals
- Split names into first/last
It’s visual too—drag-and-drop logic to prep your Sheets for action.
8. Sheet2Site: Sites Straight from Your Sheet
Used for: Creating websites and landing pages powered by Google Sheets.
Don’t want to mess with custom HTML? Sheet2Site lets you turn a spreadsheet into a clean, filterable site. Great for listing products, reviews, or portfolios.
You can embed payment buttons (Stripe), collect emails (MailerLite), and keep everything updated by just editing a row.
9. Google Sheets: The Control Room
Used for: Everything!
This is where all your data lives. Inputs, outputs, formulas, and summaries. You can even write custom functions in Apps Script for extra control.
It’s cheap, collaborative, and integrates with almost everything above.
What It Might Look Like in the Wild
Here’s a sample funnel a solopreneur might build with these tools:
- Use a form on your Sheet2Site landing page
- Capture responses into Google Sheets
- Trigger a Zapier flow to:
- Send a welcome email via MailerLite
- Create a customer record in Stripe
- Send them access to a Glide app
- Coupler syncs email engagement back into the Sheet
- Supermetrics tracks ad conversion
- Parabola cleans and organizes the user funnel daily
All this running 24/7… without writing a line of code.
Tips to Get Started
- Start with your Google Sheet. Map out what data you need.
- Add two or three tools at a time. Don’t try to stack everything on Day 1.
- Use Zapier to automate the boring parts.
- Preview your funnel logic manually before automating it.
Conclusion
SaaS doesn’t have to mean servers and code. Solopreneurs around the globe are building businesses that run off spreadsheets. With the right no-code tools—or better said, sheet-first tools—you can go from idea to execution faster than ever before.
Start with just Google Sheets and one stack tool. Then grow from there. Before you know it, your business might be running itself—while you work on the next big idea.
