India now has over nine million internet users, this increase in users means the number of online users is growing exponentially. Indian online businesses must now ensure that they offer their clients an online environment where they can safely communicate, shop, and exchange data securely. Online safety is no longer a luxury, it is a crucial priority that must be maintained by all websites to ensure that users are not exposed to potential cyber attacks.
The increased number of online users offers cyber criminals more opportunities to access sensitive information. One report indicated that 20% of the Indian online population were targeted by cyber threats between July and September 2024. The majority of these threats were from phishing and malware attacks. India is currently the twelfth most powerful country in the world and is the 89th most targeted country from online threats. There are however over two million cyberattacks that originate from inside the country which puts it in 15th place among countries that suffer from cyber attacks from their own networks.
This increased threat means that online security must be a priority for Indian website designers in 2025 and going forward in order to not only comply with industry standards but also to protect their clients’ sensitive information and create trust. It is essential that there are regular security updates, constant monitoring of website traffic to identify any potential vulnerabilities, and also educate users about how to be safe online.
Indian Websites Are Prioritising User Safety As An Integral Part of Their Platform Design
With the rising increase of cyber threats Indian websites are prioritising the safety of their users when designing online platforms. In addition to implementing robust security measures there has also been an increased emphasis around educating users and the creation of support programmes to help individuals that have become unsuspecting victims of cyber crime.
The finance sector is leading the way by implementing enhanced security measures such as biometrics, PINS, and hardware and software tokens to reduce fraudulent transactions. Security systems have been simplified so that they are seamless to use even for first time users. Fintech that includes using AI to detect and stop fraudulent activities, biometric authentication, and verification of identity has increased user safety. There have been many cases of AI deepfake phishing and QR code scams and Google’s DigiKavach programme has paired up with the Indian Cyber Crime Coordination Centre and Fintech associations to raise user awareness of the risks that they may encounter when they are online.
E-learning platforms are now integrating robust safety protocols into online learning platforms including two step verification, SSL encryption, single log ons, watermarking, and automatic backups. A recent study in 2025 suggested that to increase user safety that a multi layered security system along with stricter regulatory compliance is essential as well as the use of firewalls, monitoring of user behaviour, and regular audits would make learning environments more secure and better protect the integrity of the work of e-learning students as well as ensure that their privacy is protected.
Entertainment platforms have received massive criticism as there are many areas that require substantial improvement. OTT platforms have been criticised for their “shady” practices such as making cancellations difficult and not being transparent about the renewal process. These platforms need to focus more on user safety and also create interfaces that are easier to navigate and also be held accountable for any deceptive practices that are currently in practice.
How Digital-First Entertainment Platforms Must Ensure Safety While Keeping UX Smooth
One of the challenges that digital first platforms face is the ability to create user interfaces that are secure while at the same time being able to offer clients a user experience that is intuitive and pleasant to use. Platforms must be able to meet user expectations by providing platforms that are convenient to use and protects every detail that is shared during a visit. The solution to this problem is to integrate security features into the user experience design:
Creating a simple process of authentication means that users can avoid lengthy login processes that are often complicated and lead to frustration (and users leaving the platform). Authentication is one of the most crucial steps in the beginning of the user journey and should be designed to create the smallest amount of friction possible whilst ensuring that the highest levels of security are maintained. Some solutions to facilitate this process include:
Modern CAPTCHA runs as a background programme that analyses and makes a distinction between bot and human behaviour that does not require users to transcribe characters or click on multiple images. This offers protection that is not intrusive and also removes user frustration.
Biometrics such as fingerprint scanning, facial recognition, or iris scanning are fast intuitive methods and are very difficult to replicate. There must however also be a back up log in system should the device fail or if there are limitations that are hardware related.
Device based authentication allows users to use systems such as Apple Passkeys or FIDO2 security keys where users can log into trusted devices (such as smartphones) or with physical tokens that remove the need for passwords.
Other safety measures such as SSL Encryption, 2FA authentication, and responsibility in regards to how user data is protected are essential to create trust and protect online users. Educating online users how to be cyber safe before making a risky decision is also crucial. There are different methods that can be used such as clear messages that explain the risks involved and how to identify potential online scams without making the user feel afraid. Different processes such as using alerts that are contextual to remind a user to authenticate the account number of a new payee before transferring and money as well as apps that educate users how to identify and avoid phishing and safe online practices enhance the user experience.
Designing platforms with straight forward methods of authentication reduces the chance of potential errors as well as inputting less data which also reduces leaks to nefarious third parties. Customers will be more likely to frequent platforms where processes such as setting up accounts and payments are simple and quick which also makes them feel that their privacy is being respected and that their time is considered as being valuable. By creating platforms that are easy to navigate and feature robust security, companies will gain user trust and loyalty therefore retaining existing clients and also attracting new ones.
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