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When it comes to posting on social media, *size* matters. Too much text and your post gets cut off. Too little and you might miss your chance to shine. Every platform has its own rules, and it can get confusing fast.
TL;DR đź“ť
Each social media platform has its own character limits. Twitter is short and sweet, Instagram lets you write more, while Facebook is pretty generous. If you’re posting across multiple platforms, it’s good to know where the cut-offs are so your message can stay clean and readable. Let’s break it down together!
Twitter (Now called X)
Twitter is the king of keeping it brief.
- Tweet limit: 280 characters
- Twitter Blue subscribers: Up to 25,000 characters (But do you really need that much?)
- Twitter DMs: 10,000 characters
Keep tweets short and punchy. Emojis and hashtags count toward the total, so use them wisely!
Instagram is mostly visual, but captions still matter.
- Caption limit: 2,200 characters
- Hashtags: Up to 30 allowed per post
- Bio: 150 characters
- Username: 30 characters
If your caption’s too long, only part of it will show by default. So, put the most important info first!
Facebook gives you a lot of room to express yourself. Here’s what to know:
- Post character limit: 63,206 characters (That’s like a short novel!)
- Username: 50 characters
- Comments: 8,000 characters
- Facebook Ads: Primary text: 125 characters recommended, but can go longer
Just remember, long posts are often cut off with a “See More” link. People may not click it, so keep your message top-loaded.
The professional version of social media has its own rules.
- Post character limit: 3,000 characters
- Comments: 1,250 characters
- Headline: 220 characters
- Summary (About): 2,600 characters
Use LinkedIn to network and share thoughtful content. Clarity and professionalism count here.
TikTok
It’s not all just dancing and lip-syncing! Captions and profiles are important too.
- Caption length: 2,200 characters (As of the latest update)
- Username: 24 characters
- Bio: 80 characters
Even though videos are what TikTok’s all about, a witty caption or smart hashtag can boost your views.
Threads
Meta’s Threads app is like Twitter’s younger cousin.
- Post limit: 500 characters
That’s longer than a tweet but still short enough to encourage quick thoughts. Great for short updates, quick takes, or tiny stories.
Snapchat
Snapchat might be focused on images and videos, but text still plays a role.
- Caption limit on Snaps: 80 characters
- Chat messages: No strict limit, but should ideally stay concise
Keep it quick. Most users tap fast and don’t read long captions on Snaps anyway.
YouTube
It’s not just videos—text matters too, especially in descriptions and titles.
- Title: 100 characters (Only about 70 show up in search)
- Description: 5,000 characters
- Tags: Up to 500 characters in total
- Comments: 10,000 characters
Your title should be short and searchable. Save the juicy extras for the description section.
A platform full of images, but words help pins be discovered.
- Pin title: 100 characters
- Pin description: 500 characters
- Profile bio: 160 characters
Use relevant keywords in your pin descriptions for better visibility. SEO can go a long way here!
The kingdom of text (and memes). Reddit posts vary in size depending on the type of post and subreddit rules.
- Title: 300 characters
- Self-post body: Up to 40,000 characters
- Comment limit: 10,000 characters
Check the rules of each subreddit because they may have their own limits. Also, super long posts might get fewer upvotes if they’re not easy to read.
X (Formerly Twitter) Threads
Wanna say more than 280 characters? Threads let you string tweets together.
- Each tweet: 280 characters
- Multiple tweets: No official limit, but try to stop before post #25 unless you’re publishing the next fantasy epic 🤓
Threading works great to tell stories or break down big ideas, one tweet at a time.
Bonus: Messaging Apps 🗨️
Let’s not forget private messages! Here are some character counts for popular messaging platforms:
- WhatsApp: 65,536 characters per message (Whoa!)
- Facebook Messenger: 20,000 characters
- Instagram DMs: Somewhere close to 1,000 characters per message
Of course, most people never hit the max in chats. But now you know—just in case you feel poetic ✍️
Quick Recap đź“Ś
Here’s a super-fast summary of some key platforms:
- Twitter: 280 characters
- Facebook: 63,206 characters
- Instagram Caption: 2,200 characters
- LinkedIn Post: 3,000 characters
- TikTok Caption: 2,200 characters
- YouTube Description: 5,000 characters
Final Tip đź’ˇ
No matter the platform, remember: *brevity is beautiful*. Get your message across clearly and quickly. Use strong openers, place hashtags wisely, and put the good stuff up front. Because on social media, attention spans fly faster than a trending meme!
